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Getting to Grips with the Web

July 25, 2008 pwaterhouse 0

Tags: e-business, blogging, Internet The recent Bellwether report from the IPA indicated that advertising budgets were biased towards using alternative media. However getting to grips […]

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Affluenza – Oliver James

April 17, 2008 pwaterhouse 0

Daily Telegraph “full of sensible advice” The Guardian, Nick Lezard “as Oliver James’s very important book demonstrates…he has thought about the problem a lot and […]

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Direct Marketing

April 19, 2006 pwaterhouse 1

Since it’s first conception direct marketing has become the heart of many marketing activities. Peppers and Rogers coined the term One to One marketing in […]