Fail Better by Stephen Brown

I have long been an admirer of Stephen Browns view on marketing – his writing style and humour not only provides a useful insight into what marketing is really like and creates an alternative view – it also deflates some of the rather pompous views of some of the marketing community.

His book Fail Better focuses on 30 individuals – who would are described as possible the “worst” marketers – but who have become outstanding successes in their markets and household names despite this.

Fail Better!: Stumbling to Success in Sales & Marketing – 25 Remarkable Renegades Show How

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