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PEST Analysis

April 14, 2008 pwaterhouse 1

The marketing environment can be considered using the four headings Political Economic Social Technical There are useful variations that include additional areas Cultural Natural Demographic

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AIDA

April 14, 2008 pwaterhouse 0

The AIDA acronym stands for: Awareness – Interest- Desire – Action This is one of the hierarchy of effects models that are used to understand […]

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Dagmar

April 14, 2008 pwaterhouse 0

This acronym was developed by R H Colley in 1961 it stands for Defining Advertising Goals for Measuring Advertising Response. It links the advertising goals […]

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Porters Generic Strategies

April 12, 2008 pwaterhouse 0

Michael Porter determined that a business could follow one of three generic strategies Cost leadership Differentiation Focus Any enterprise not following one of these was […]

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Porter’s 5 Forces

April 11, 2008 pwaterhouse 0

A framework for diagnosing industry structure, built around five competitive forces that erode long-term industry average profitability. The industry structure framework can be applied at […]

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Ansoff’s Matrix

April 11, 2008 pwaterhouse 0

Igor Ansoff identified 4 possible strategies for companies:- Market Penetration Product Development Market Development Diversification Market Penetration Here the company would focus on growing its […]