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Product Life Cycle

April 11, 2008 pwaterhouse 0

Product Life Cycle A graphic visualisation of the ‘life cycle’ of a product that shows the relationship between sales and time. It can also be […]

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4 Ps of marketing

April 11, 2008 pwaterhouse 1

The 4 P’s relate to the four variables that are under the firm’s control that can affect the level of demand for the firm’s products […]

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The Marketing Concept

April 11, 2008 pwaterhouse 1

The marketing concept puts the customer at the centre of the organizational decision making process. This is sometimes referred to as a the business philosophy […]