The Total Product Concept
The Total Product Concept – sometime called Levitt’s rings relates to the fact that a product has several different dimensions. The core product must address […]
Boston Consulting Group(BCG) Matrix
A way of visualising the idea of product life cycle in terms of market share and growth. This 2×2 matrix suggests four basic marketing strategies […]
Extending the Product Life Cycle
The product life cycle is linked to other life cycles – the market life cycle; the technology life cycle and the industry life cycle. It […]
Product Life Cycle
Product Life Cycle A graphic visualisation of the ‘life cycle’ of a product that shows the relationship between sales and time. It can also be […]
4 Ps of marketing
The 4 P’s relate to the four variables that are under the firm’s control that can affect the level of demand for the firm’s products […]
The Consumer Decision Process Model
The Blackwell, Miniard, Engel Model View Model This model breaks down the consumer decision process into seven basic decisions that have to be taken during […]
The Prepurchase Evaluation Process
Many researchers have identified a clear process by which consumers retain and retrieve brands during the pre-purchase process. Sheth proposed that all consumers had ‘Sets’ […]
The Marketing Concept
The marketing concept puts the customer at the centre of the organizational decision making process. This is sometimes referred to as a the business philosophy […]
Implementing the Marketing Concept
The marketing concept once identified has to be implemented, this is often very difficult as financial imperatives often dictate what a business needs to do […]
Economics and all that Jazz
When I was young I wanted to play jazz piano like Duke Ellington and having driven the household mad with my tuneless thumping on my […]