The marketing environment can be considered using the four headings
- Political
- Economic
- Social
- Technical
There are useful variations that include additional areas
- Cultural
- Natural
- Demographic
The marketing environment can be considered using the four headings
There are useful variations that include additional areas
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The Pest Analysis is a very important tool in identifying the market position of a business. If give direction and allows the business to set goals and strategies. You can check http://www.coursework4you.co.uk/pest.htm for more information about PEST analysis. They have very useful resources.